Lexus becomes the new partner of The Taste. Season 10 of the Sat.1 cooking show will begin in 2022. September 21
- The high-end automaker’s kits are new #Lexus NX on stage
- 12 Fun #Leasing Package as an exhibition prize
- Star chef Tohru Nakamura acts as brand ambassador
Cologne, 2022 September 19
In the new season of Set.1 #Kochshow The #Taste Lexus will be here for the first time as a sponsor, partner and licensing partner and will focus on the new Lexus NX. Among other things, the premium carmaker has been posting 12-month earnings like a show #Leasing A package of a new high-end SUV and a fuel card and recharge card worth 15,000 euros. The 10th season of Skoni will take place from 2022. September 21 every Wednesday at 8:15 p.m. #Stream platform #Joyn.
Lexus embodies the Omotenashi principle in almost everything it does #Hospitality, where you should treat each customer with the same courtesy as a guest in your own home. After this #Philosophy the participants of the TV show try to convince the guest judges with their cooking skills in fun competitions and give unforgettable experiences.
One of the guest judges is celebrity chef Tohru Nakamura, who has been a brand ambassador for Lexus for the past two years and has judged guests on The Taste in the past. As with Lexus, the centuries-old tradition of Japanese Takumi craftsmanship is a guiding principle. #Quality and #Perfection. This perfectly meets The Taste’s quality standards and makes the German-Japanese an ideal ambassador for the Lexus brand.
The perfection of Takumi’s craftsmanship can also be felt in the new Lexus NX, which has already achieved the highest rating in the Euro NCAP crash test with five out of five possible stars and is the second generation for the first time as a plug-in. #Hybrid NX 450hPlus. Add-on #Hybrid model it covers up to 74 kilometers on pure electricity, so it can drive up to 96 kilometers in city traffic in the combined WLTP test cycle without emissions. The 18.1-kilowatt-hour lithium-ion battery can be charged in 4 hours on 22-kilowatt AC batteries.