Dusseldorf About 40 percent of all households Deutschland located in the hard water region. The consequences are not only lime stains in the kitchen and bathroom. Household appliances also require more energy due to limescale deposits and break down faster.
The company Aqon Pure has found a technical solution for this. The founders Maksimilianas and Konstantinas Vilks created a device that crystallizes lime in water. It is installed in the main water pipe after the water meter. As a result, lime deposits less on surfaces.
At first, however, success was rather poor. They managed to turn over 50,000 euros in the first year after the establishment of the company. But then they had an idea that turned them around. Instead of selling only to installers, they set up direct sales, including installation, on their website.