How Much Money Can You Really Save in 2022?


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from: Inesa Baur

Black Friday – Are retailers raising prices ahead of the discount battle and how much money can actually be saved? (Iconic image) © Westlight/IMAGO-Images

Black Friday is all about shopping, savings and deals. Because every year, as many merchants suggest, there should be significant discounts on the most important day. A price study shows how this happens.

Munich has been like this for years Black Friday it’s like a shopping event to save money. It was originally an American invention. But now the shopping spectacle is also possible in Germany and many other countries. And despite inflation and a loss of consumer spending power, German retailers expect good business during the “shopping holidays”.

“The Black Friday and Cyber ​​Monday growth story continues, even in the current challenging environment and despite poor consumer sentiment,” said Stephan Tromp, Deputy CEO of HDE. Handelsblatt. “Many customers are now even more bargain-hunting and want to take advantage of two-day deals.”

Black Friday Week: How Much Money Can You Save? “Only five percent on average”

To find out how much customers can really save when shopping online on Black Friday, the portal idealo.de conducted extensive price research according to its statements. The 100 most popular product categories last year were analyzed for Black Friday 2021. Close to 10,000 products from around 3,000 retailers were scrutinized. after Black Friday deals for smartphones or HiFi products.

The result: 62 percent of products were cheaper on Black Friday than they were in October. “However, the average Black Friday savings is only five percent,” it writes idealo.de Only about one in five Black Friday deals were marked down by more than 20 percent. But that doesn’t mean bargain hunters can’t get decent savings in individual product categories.

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Black Friday deals: Customers believe they can save up to 20%

After all, 43 percent of German online shoppers believe they saved an average of 11 to 20 percent last Black Friday, according to a price survey. No wonder, after all, many merchants announce Black Friday with big discounts and exclusive price offers every year. At least the internet is full of pop-ups and banner ads for a small price.

Save money in 2022 One percent on smartphones, nine percent on laptops and up to eleven percent on TVs on Black Friday

There is an opportunity to save about 10,000 tested products in one hundred of the most popular categories. However, the average savings were quite small, especially in the top five 2021. In Black Friday Categories. “With smartphones, you can save an average of only one percent,” the testers write. “Discounts on notebooks and vacuum cleaners were also only in the single digits. Only televisions and smart watches offered a higher discount potential of up to 11 percent.”

Find the best ones here Black Friday and Black Week Deals.

Save on Black Friday with great deals on tech and gaming accessories

However, in general, in 2021 some good deals were possible, testers report. Average savings were particularly high in the electronics sector categories. “For example, there were huge percentage discounts on surveillance cameras (-16 percent), PS4 games (-16 percent) or gaming headsets (-14 percent).” Even when buying TVs, system cameras or laptops, you should average 50 save up to 140 euros.

Electronics retailer Media Markt also has some interesting offers. Anyone searching online can check in advance whether the desired products are in stock at MediaMarkt electronics store. A clear advantage over local trade.

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Do retailers raise prices before Black Friday to give more discounts then?

The idea persists that one retailer or another will raise prices just before Black Friday. In order to offer only apparent deals on the day of the promotion itself. Testers from idealo.de cannot be confirmed based on the evaluated data. Rather, the opposite is true: “In many product categories…

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